IMEX America is targeted at the business and incentive tourism industry and is considered one of the most important professional events in the United States.

It brings together approximately 3,000 high-profile buyers from the United States, including international associations, multinational companies, professional conference organizers, incentive tour operators, incentive houses, corporate agencies, meeting planners, press and service companies from the United States, Europe and around the world. IMEX America sets the standard for conducting international business.