Chile started its participation at the 2023 version of IMEX America which takes place at the Mandalay Bay Convention Center in Las Vegas, United States, with a delegation of five Chilean companies and the SERNATUR National Manager for Tourism Meetings.
On Tuesday October 17th the first day of the three-day event started, a time when we sought to enhance the image of Chile in the MICE segment, especially focused on the United States market.
The Chilean stand has 28 square meters and is a public-private effort, led by SERNATUR, in order to continue promoting Chile within international tourism. The participating Chilean companies are Las Majadas Hotel, Turavion, Marriot International Chile, Mandarin Oriental Santiago, and Visit Puerto Varas Convention Bureau, which during the event will exhibit their business tourism offer, conferences and incentive trips, as well as enhancing attraction and infrastructure which our own country has for this segment.
IMEX America is the largest trade fair in the United States for the meetings and events industry, both in terms of the number of exhibitors as well as participants. It brings together thousands of buyers, meeting planners and suppliers from all sectors of the global meetings industry and it is organized into a system of pre-arranged appointments.
Since 2016, between exhibitors and buyers, IMEX America has added more than 13,000 participants (all professionals in the sector), over 60,000 individual appointments with buyers, and approximately 10,000 attending buyers in group appointments.