It is an activity organized by the International Adventure Tourism Association (ATTA, Asociación Internacional de Turismo Aventura) in conjunction with the Association of Hotels and Tourist Services of Torres del Paine (HYST), Sernatur and financed by the Magallanes Regional Government.

It generates a unique showcase of the destination for the international adventure tourism market. It is attended by international buyers and specialized press in this segment, helping the Magallanes and Chilean Antarctica Region to position itself on the map of adventure destinations in an attractive way thanks to its untamed landscapes in which adventure tourism has a special connotation.

AdventureNEXT has international speakers and workshops specially appointed to address issues of regional interest and delegates seeking to professionalize and expand their adventure offerings.