Sernatur published a new newsletter with important information about global consumer trends in tourism, applied technology, and ways of traveling. It will be published every six months and its first edition was focused on the behavior of Latin American travelers.
To promote pioneering information and motivate the renovation of the tourism offer in the country, the National Tourism Service (Sernatur from its name in Spanish) this morning published on its social media the first edition of the Tourism Trends newsletter.
The document includes important information about global consumer trends in tourism, applied technology, and ways of traveling, in order to progress in new ways and interests of travelers.
“Taking into account globalization and the mass use of technology mass, it is significant to develop the muscle of innovation and promote its incorporation to the tourist products available in the market,” Cristóbal Benítez, National Sernatur Director said.
“With Tourism Trends we want to bring the information that influences the travel decisions to the key people in national tourism development closer,” Benítez highlighted.
The newsletter will be published every six months at Trade News and on Sernatur platforms. Its design allows for the information to appear dynamically, with simple language, and fast reading. Its focus is on tourism service providers, members from the academy, professionals, and students in the field, as well as all the people who influence the development of tourism in Chile.
Its purpose is not only that there is a higher management of information, but also a higher appropriation to develop innovation and adaptability to changes, redirecting promotion and marketing efforts towards the best-defined segments.
The behavior of Latin American travelers
The first edition of Tourism Trends was about the behavior of Latin American travelers and what they expect from their companies.
According to Booking.com, 75% of Latin Americans believe that investing in vacations is still a priority. However, this year the movements in the economy will lead them to seek a better relation between price-quality.
For the same reason, the redesign of the offer is important and that it pays attention to the qualities related to each brand, such as affordable prices, discounts or promotions, flexibility in changing reservations, and improving the conditions of tourist packages or chaining.
In terms of digitalization and technology, the newsletter includes tips about the metaverse, traveltech, and blockchain, concepts that are influencing the travel chain, and which tourism providers must quickly incorporate or adapt to be more competitive.