Publicado 02 October 2020 | Meetings Tourism

Regional Corporation of Santiago will lead the development of MICE Tourism in the Metropolitan Area

In 2018, the Regional Corporation of Santiago created the MICE (Meetings, Incentives, Conventions and Exhibitions) Worktable, a group joined by different public and private world organizations with the objective of supporting the development of the meetings tourism industry in the Metropolitan Area.
Imagen del casco historico de la ciudad de Santiago

Currently, facing the changes and the crisis created by Covid-19, the Regional Corporation of Santiago took over the responsibility of leading and managing MICE Tourism to promote the gradual organization of congresses, business meetings, incentive trips, and conventions in the Metropolitan Area, and with it, to continue contributing economic and social benefits for the Region’s tourist activity.

The Regional Corporation of Santiago, through its Tourism Department, will continue with the work of promoting the selection of Santiago to organize seminars, conventions and all types of events in the Region, and contribute to the consolidation of the Metropolitan Area as a MICE destination.

“The Metropolitan Governorship is proud that the Regional Corporation of Santiago is taking charge of continuing with the promotion of MICE tourism in our Region.  I am confident that the experience of its Tourism Department will encourage the organization of new and better activities with Santiago as host city,” commented the Metropolitan Area’s Governor, Felipe Guevara.

The Undersecretary of Tourism, José Luis Uriarte, pointed out that “as Government we will continue working hand in hand with the Regional Corporation of Santiago to consolidate the Metropolitan Area as a tourism destination for meetings, seminars and congresses”.

Additionally, the National Director of Sernatur, Andrea Wolleter, said that “to bring MICE tourism back we must conscientiously prepare ourselves.  As a destination, Santiago has an important position in this segment and the Corporation’s challenge is very relevant to reposition and encourage the tourism chain and provide a starting point when the country’s conditions allow it.”

Facing this new challenge of promoting MICE destinations and generating business for the Metropolitan Area, the General Manager of the Regional Corporation of Santiago, María Jesús Vera, recalled that MICE tourists spend up to 4 more times than vacation tourists, “since it is generally the companies that pay for the stay and they additionally have travel expense budgets that generate an additional income.”

“We will work to continue achieving progress in MICE tourism and to increase the number of applications and international event awards for the city of Santiago.  This challenge honors us, fills us with satisfaction and motivates us to continue boosting the entire Metropolitan Area in terms of tourism,” said María Jesús Vera.

Likewise, the General Manager of Casapiedra, Robert Schmitz, also emphasized that MICE tourism’s economic contributions are greater than that of conventional tourism and said he was “confident and optimistic that the work of the Regional Corporation of Santiago will generate new businesses for the city, despite the new COVID-19 scenario that has emerged.”

It is important to note that, as part of the work developed in recent years by the Regional Corporation of Santiago, in 2019 the MICE Tourism Book and the santiagomice.com website in 2019 were created.