Our country continues to be a leading force in green tourism, adventure, and romantic experiences, after winning in five categories at the World Travel Awards (WTA) 2024, known world-wide as the “Oscars of Tourism”.
Chile was awarded Leading Green Destination, in recognition of the existence and dissemination of nature destinations, and the planification, development, and advancement of responsible tourism experiences that are also environmentally friendly. Chile surpassed Colombia in this category, the previous winner in 2023.
The Undersecretary of Tourism, Verónica Pardo, highlighted that “these awards are an acknowledgment of our commitment to sustainability and dissemination of unique tourism experiences. Chile has established itself as a leader in adventure tourism, thanks to the diversity of landscapes and activities ranging from sandboarding in certain dunes in the country, to trekking in Patagonia, which showcases the gorgeous landscapes that the Atacama Desert has to offer. Additionally, the Leading Green Destination and Leading Youth Travel Destination awards reflect our efforts to offer responsible and vibrant options for all kinds of travelers. We will continue our work to uphold and improve these standards, making sure that Chile continues to be an outstanding destination”.
At a global level, our country has been acknowledged as the Leading Green Destination in 2019, 2020, 2022, and 2023, thanks to the valuable initiatives implemented to discover, enjoy, and appreciate the aesthetic, ecological, and ethical aspects of green tourism.
In relation to this, Sernatur national director, Cristóbal Benítez, explained that “the continental Green Destination award has reinforced the work our institution does and our commitment to responsible tourism practices. One of our lines of work is supporting and boosting certification of different companies with Sello S (S Seal), a distinction that guarantees tourists that the multiple tourism services in Chile meet the global sustainability criteria. We will keep working so that the country maintains its leadership in both the region and the world in this area of tourism.
Chile achieved a crushing victory at the World Travel Awards in South America
Our country has won the Leading Green Destination award for the tenth consecutive year, which further establishes our country as a paradise for lovers of outdoor activities.
From sandboarding in the dunes in the north to trekking in Patagonia, Chile offers an unmatched array of experiences that both challenge and excite the boldest travelers.
In addition, Chile continues to charm the continent, and has been awarded the Most Romantic Destination for the seventh time in a row. The Atacama Desert, located between the Arica y Parinacota and Coquimbo regions, is known for its starry skies and lunar landscapes. This award, won ever since 2018, highlights the magic and unique charm of this place, perfect for romantic escapades and unforgettable experiences under the stars.
Some new acknowledgments were the awards of Leading Youth Travel Destination award, which reflects the vibrant night life, urban culture, and the diverse activities for travelers that the country has to offer; and Leading City Destination, for Santiago, a city that stood out for its culture, cuisine, and entertainment, as well as a vibrant ambience and strategic location, which makes it a starting point to explore the rest of the country.
Keep an eye out for the global WTA
After the Grand Tour of World Travel Awards, the regional gala ceremonies where they assess the excellence within each continent, the winners will be competing for the world awards.
There will be a new process to choose the winners by popular vote, who will be granted their awards in a ceremony that will take place in the city of Madeira, Portugal, on November 24th of 2024.
Stay tuned to Trade News, where we will let you know how to vote and the respective categories.
