Chile starts 2019 promoting its offer in the most important tourism fair of Iberoamerica
Publicado el 09 May 2019

The International Tourism Trade Fair, Fitur 2019, will take place in Spain from January 23th to January 27th. Six regions and twenty one tourism companies from our country will be part of the fair.
Imagen de la directora de Sernatur Andrea Wolleter dando una charla en la feria FITUR 2019 en España

Once again Chile will attend Fitur, the most important tourism fair of Iberoamerica. About 25 Chilean entrepreneurs and public sector representatives led by the deputy minister of tourism, Monica Zalaquett, will be part of the fair.

In the 39th edition of Fitur, which expects more than 240,000 people to attend the event, our country will showcase the virtues from the north, center, and southern zones in a 180 square meters booth. Our country will offer food and folk exhibitions which will captivate the ones who will attend the fairground of Ifema (Feria de Madrid), the fair organizer.

Regarding this important international event, the deputy minister of tourism, Mónica Zalaquett, said that “this is one of the leading tourism fairs worldwide and thus it is an excellent platform to show the wide touristic offer that we have.

Additionally, Zalaquett highlighted that “our relationship with Spain is a long-standing one. Spain is one of our main markets, and we want them to invest in our country. In this sense, Fitur is a great opportunity to perform promotion actions and to strength ties with tour operators, agencies, airlines and potential investors”.

Imagen de un visitante del stand de Chile en la feria Fitur 2019 en España disfrutando de las experiencia de lentes 3D

The tourism authority along with the national director of Sernatur, Andrea Wolleter, will have to deal with an intense bilateral agenda that includes the inaugural ceremony, meetings with public and private sector actors, among other activities. The director of Sernatur will also be the one in charge of presenting in the FiturTechy opening panel. This section of the fair addresses topics related to innovation and technology in the field of tourism.

In the words of Andrea Wolleter, “Beyond the hard touristic offer positioning work that we will display as a country, our participation in Fitur allows us to be part of the discussion topics that are influencing the industry, such as innovation, technology, sustainability, and automatization.”

Regional attractions

In Fitur 2019, six Chilean regions will delight the attendance with different attractions and samplings that hope to seduce the European market. The “astrotourism” —an eclipse will take place next July in the north of the country—is one of the experiences that Chile is seeking to position. Coquimbo will also highlight the recent recognition granted by the renowned travel guide Lonely Planet. This travel guide chose Valle del Elqui as one of the ten best regions worldwide to visit in 2019.

On the other hand, O’Higgins and Maule regions will boost wine tourism aiming at the Global Conference on Wine Tourism organized by Chile from December 4th to December 5th, 2019. This event is considered as one of the most important events worldwide regarding the wine world.

Finally, the Chilean Patagonia will be present with Los Lagos, Aysen and Magallanes, and the Chilean Antarctic regions. These destinies seek to highlight their landscapes and their diversity of experiences, with particular emphasis on adventure tourism. Chile is world leader on adventure tourism after winning for three years in a row in the World Travel Awards.

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