The Fitur 2023 (International Trade Fair of Tourism) has finally begun, where Chile comes back once again to connect and close collaborations with the main partners in the Spanish and Ibero-American markets.
The trade fair started at the beginning of the week with FITUR MICE. Nonetheless, the days for professionals began on Wednesday 18th, and will last until Friday 20th January.
The Undersecretary of Tourism, Verónica Kunze, the Chilean ambassador in Spain, Javier Velasco, and the person in charge of International Trade, Rudyard Ulrich participated at the opening and the ribbon cutting of the Chile Travel stand.
Next weekend, from January 21st to January 22nd, the trade fair will be open for the final public at the IFEMA facility in Madrid, Spain.
The Chilean stand is in the Latin American wing, in 3 E10, to be more precise.
Fitur 2023 is the global meeting point for tourism professionals in Spain, and the leading fair trade for the Ibero-America receptive and issuing markets.
Private companies, tour operators, travel agencies, airlines, as well as tour providers and operators of diverse nature attend.
Fitur equals pre-pandemic occupation
A growth in the occupied area was confirmed by the Fitur 2023 organization. In this way, the indicator was on a par with levels before the COVID-19 pandemic.
In total, there are 8,500 participants, 131 countries, 755 main sales stands, and 66,900 square meters of exhibition, which will mean a revenue of more than 400,000,000 euros for Madrid.
Participation increased by 32% in comparison with 2022, and by 50% if we consider just the international participants.