The Malcahuello National Reserve in the Araucanía Region is the destination of choice for Price Shoes, Mexico’s leading catalogue sales company, as the picturesque backdrop for their upcoming Autumn-Winter 2019 clothing catalogue.
A successful marketing campaign led among Sernatur Central, Sernatur Araucania’s Regional Office, and Conaf’s regional office, led to a photo shoot that highlighted the beauty of the snow-covered forests of southern Chile.
Reaching over 105 million Mexican readers, the landscapes of Araucanía will soon be available throughout the land of the Aztecs, encouraging Price Shoes followers to visit the winter beauty at the end of the world.