With three new instances, the Undersecretariat of Tourism and the National Board of Tourism seeks to strengthen the public-private bond, to advance together in the phases towards reactivation.
This week, the Undersecretariat of Tourism and the National Board of Tourism (Sernatur) began a new stage of work in the tourism sector. Key instances with private tourism companies were added to the well-known digital platforms that the institutions offer like “Activa Turismo.” The objective is to strengthen public-private ties to prepare a plan what will be the sector’s reactivation stage.
The current health emergency has hit tourism hard and quickly became a challenge for the entire industry. Within this framework, both public institutions will develop different actions that prepare the various actors in the tourism chain. In the process, three new instances of joint work with companies of the sector will be added to commit a path towards reactivation.
Virtual business rounds to connect with the industry
This week the Tourism sector joined the Digital Business Rounds that Corfo is developing, intending to connect large companies, B-companies and small entrepreneurs with public organizations from all regions of the country, in order to activate and maintain commercial management and active strategic.
In the case of Sernatur, the 16 Regional Directors were present in the instance that allows companies, and especially small ones, to meet with public services that support and promote their ventures. Sernatur scheduled meetings with various companies in the field, and the focus was on their needs and the revival of the sector.
Chile, your best bet
In an effort to support the promotion of national destinations, the Undersecretariat of Tourism and Sernatur began a cycle of presentations with regional destinations, in order to train travel agencies about their new challenges promoting internal tourism. The idea is to improve its marketing chains by sharing knowledge of the key national destinations that will be the most relevant once the reactivation phase starts.
On Wednesday, May 27, the instance was hosted by the Undersecretary of Tourism, Mónica Zalaquett; the National Director of Sernatur, Andrea Wolleter, and featured a presentation by Barbara Rojas, regional director of Sernatur Tarapacá.
Precisely, Tarapacá was the first region with its destinations and experiences to present itself in this training session made for the agency Travel Security. More than 100 people participated in the instance that addressed the diversity of attractions found in the seven districts that make up the territory.